Making of an Idol B.R.A.N.D. (Part 5)

Continuation from Part 4

D: What DRIVES you to excel?

Dillon James, a spiritual cowboy and a country Post Malone.

Dillon James, a spiritual cowboy and a country Post Malone as Katy calls him, is chasing his singing dream and wanting to turn his life around after battling drug and alcohol addiction. “I love him like I almost lost him... and I am not letting go,“ Dillion’s mom Lindy talked about her prodigal son. Dillion in the same segment revealed his motivation, “I want to be your son. I want to be your brother.” 

Just Sam, a NYC subway performer on American Idol

Just Sam, a New York City subway performer, is wanting to show her grandma that someone from the projects can also have their dreams come true. She was very emotional during her first audition in front of the judges and asked to “do the train thing” to get comfortable. During Hollywood Week, she brought out her ‘lucky’ tip box which later received cash from the three judges. “I came out here to have fun and I made some money doing what I do everyday,” Just Sam tearfully said after that performance.

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While many may dismiss all these sob stories as scripted and intended to increase viewership, that's not the purpose of this post. The goal is for you to examine the driving force behind everything you do in life and in business.

Identifying what drives you involves digging deep into what you value. Our core values are personal code of conduct and when aligned with that of your business, you will find greater fulfillment. It will guide your hiring process, excite your team, inspire marketing decisions, and ultimately form a solid foundation for your brand.

Other than that, I love a good story and I like a good cry. Judge me.

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Review the components of this B.R.A.N.D. Freeze.

• Part 1 - What are you in the BUSINESS of selling?
• Part 2 - Who are you trying to REACH?
• Part 3 - How should you ACT every day?
• Part 4 - What is your NICHE in the market?