The B.R.A.N.D. System

B.R.A.N.D.​ FREEZE

Freezing a moment in the life of a brand and learning what they are doing to become memorable

11/28/2020

5 Things I Wish Someone Told Me Before...

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FIVE  THINGS  I  WISH  SOMEONE   TOLD  ME BEFORE  I  BECOME  A  SOLOPRENEUR

  1. While going solo in business may mean you don’t have to report to a boss; it doesn’t mean you don’t need a team at some point in the journey. My first few years as a solopreneur were spent doing everything myself. I failed to form and nurture a potential group of people who could help in things like finance and legal advice. You may not be able to hire them or outsource the work to them immediately, but be honest about it. Ask them questions to learn and maybe, barter a service in exchange for theirs.
  2. Surround yourself with people who are willing to tell you the truth, even if it hurts. They don’t have to be people who know the industry you are in. In fact, it is better if they know you as a person outside of your business. I have a handful of friends who know me fairly well but I simply assume they will be intentional about checking on me after knowing I have started my own business. Don’t assume. Identify the person, ask to be held accountable, and follow-up regularly.
  3. Your business idea is nothing original but you are. We can all get pumped up about our idea and think it's the only solution in the world. However, with enough research, you may realize that someone else is offering the same or similar product or service. When the imposter-syndrome strikes, look at yourself in the mirror for the answer. You are not in the business of selling that one product or service. You are in the business of selling YOU - the one thing that cannot be replaced. There are tons of books about branding, so why bother writing another one? I realize that my perspective and experiences are unique, and I can get excited about weaving that aspect of me into the concept of branding. I also realize that everyone I meet is unique. And learning about them in order to get inspired with brand-driven solutions gives me a good kind of goosey!   
  4. Your business cannot be everything to everyone. We all want to wear a cape and be a superhero. It is healthy to be excited about your business idea and believe that you can do some good in the society and the world. However, don’t try to solve every problem. Growing up in a fast-paced society like Singapore, I am all about efficiency and productivity. But I am also realizing the benefits of focusing on one thing and doing it well. If your business focuses on consistently delivering one desired result for your customers, your process will be simpler and you will gain trust over time. More importantly, your business will not dominate your schedule and rob you of time with the people you love.
  5. It’s okay to take detours and make pitstops. Especially for a startup and new business, you have to constantly review your processes, measure your effectiveness, and make the necessary changes. Don’t go too fast in the beginning without knowing how to fuel yourself. I find surrounding myself with people who can teach me or hold me accountable, the first two things I wish someone told me, are what fuels me. Don’t be afraid to try a new workflow or strategy. If it fails, you have learned something new. You will not appreciate the speed on a highway if you have not handled a few bumps along the byways.
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How  about  you?

Click here to read the full interview with Authority Magazine.
What is the ONE thing you wish someone told you before you
​[  FILL IN THE BLANK  ] ? Comment below!

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11/17/2020

In The Middle of the World - Part 3

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CONTINUATION FROM PART 2
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It's been over a year since I was in the "middle of the world" on an initial brand analysis exercise for ADSE. An interview by Authority Magazine got me going down memory lane as I recounted the "Aha moment" that revealed a passion in me to teach as an author and brand strategist.

​It was two months before COVID-19 turn the world upside down and a localized, but equally devastating situation was turning the world of Ecuadorians upside down. President Lenin Moreno had just decided to remove a four-decade-old fuel subsidies, which crippled the nation straddling the equator as protestors block roads and highways. 

​UNDERSTANDING  THE  ROOTS

(CLOCKWISE L TO R) The hanger in front of Nate Saint's home in Shell. Nate Saint and his yellow Piper PA-14 plane (PHOTO SOURCE). The current restored Nate Saint House.
(CLOCKWISE L TO R) The hanger in front of Nate Saint's home in Shell. Nate Saint and his yellow Piper PA-14 plane*. The current restored Nate Saint House. *PHOTO FROM www.maf-uk.org/story/how-five-martyrs-transformed-the-waodani-people-of-ecuador

During the time spent with ADSE and the community she is in, we uncovered three core values that I believe stem from the legacy of five missionaries; Nate Saint, Jim Elliot, Peter Fleming, Ed McCully, and Roger Youderian. Their martyrdom in 1956 in the hands of the Waodani tribe triggered a wave of evangelistic efforts into the Amazon jungles. ​

The Mission Aviation Fellowship, through Nate Saint as her first missionary in Shell, had been bringing the Gospel and life-sustaining resources into the jungle through flights, communications, and other logistics since 1948. The work of supporting missionaries, local churches, and villages continues with ADSE since 1986. While the pandemic may have affected and slowed down the organization, I believe that the work God started has not ceased.

My AHA MOMENT

Working with ADSE during the civil unrest has been an eye-opener. As I walked the line dividing different cultures, I learn the importance of contextualizing the universal concept of branding for local relevancy. I love the process of learning about ADSE and figuring out the best way to communicate the discovery and strategy to the leaders and staff who are mostly from a different culture. 

I have always enjoyed working one-on-one with business owners as we develop or redefine their brands. Pivoting my approach, many thanks to the pandemic, I want to extend my reach through coaching groups within companies (beyond just the owners) and helping them understand that a powerful and memorable brand is built from within and as a team.

​My book, "
The ONE Game Changer To Boost Your Business. Use the B.R.A.N.D.™ System to go Deeper so you can go Further" (due to be available early next year) along with online courses (ie. B.R.A.N.D. Ed) will be a couple of ways I hope to achieve that goal.  ​
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More importantly, the underlying drive for the work and ministry of ADSE has reminded me of what God has called all His children to do. Whether we are flying planes, developing brands, or formulating marketing strategies, it is ultimately about making Him known. And that work is never finished until Christ comes again. ​​​​

Revisit the B.R.A.N.D. Freeze moments with ADSE in PART 1 and PART 2.

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11/16/2020

Authority Magazine - The Power of Flexibility

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An interview by Authority Magazine
November 15, 2020: Karina Michel Feld of Authority Magazine interviewed me as part of a series called "How I Was Able to Pivot to a New Exciting Opportunity because of the Pandemic". The same interview was also featured on Thrive Global on December 3, 2020.

CLICK HERE FOR THE FULL INTERVIEW

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11/4/2020

This is my B.R.A.N.D. Story (Part 3)

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A  2400-mile  STORY 

As I coach business leaders in uncovering their personal brand while developing their business one, this is one of five parts to my own brand story using the B.R.A.N.D. System. As you get to know me a little better, may this story inspires you to consider how your own experiences in life is foundational to your unique brand. Watch this introduction video before continuing below. 

​THE   FULLER  STORY  ...

In 2017, a friend and I started a 14-day drive across the country of Mexico in a car we named Yasmin. It was a much-anticipated road trip, one without a specific route. Just one with a start and an endpoint.

We have different reasons for making this trip. I was running away from a broken heart. He was running towards an unrequited one.

I hurt and was hurt by another friend. I was physically tired but more so, emotionally drained. When my friend told me about the drive he was going making to South America, 2,400 miles sounded like a great distance to separate myself from the source of pain. 

My friend's agenda was more permanent as he was making this one-way trip to a new life and hopefully, to a once blossoming and much-desired love.
Two guys and a car named Yasmin
The plan was simple: (1) We have a starting point, which is Aurora Illinois. (2) We have an ending point, which is Tapachula Chiapas where my friend will continue on to South America and I fly back to the U.S. (3) We have a car which promises good fuel efficiency. She is a Toyota Yaris, which inspired us to name her Yasmin.

Our trip hit a major roadblock in Texas when we were warned that driving into Mexico with a temporary vehicle tag will spell trouble for two foreigners. It was the weekend and we had to stay on U.S. soil while waiting for Yasmin's permanent license plate to arrive on Monday.

Let me remind you that our plan was simple and low-budget. We were ready to pitch a tent, stay in a cheap hostel, or sleep in Yasmin. After knocking on the doors of a local church and a fire station, we were graciously offered free lodging by Father Jim at a Roman Catholic church called Our Lady of Refuge.
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That's where we got to know our beloved nun, sister Maria. Between projects we volunteered to help her with and conversations about our crazy road trip through Mexico, she ultimately entrusted us with gifts for her family in the Mexican state of San Luis Potosi.

Since we don't have a specific route, Sister Maria's assignment gave us an excuse for a pitstop after Yasmin got adorned with her new bling.
Our stay at Our Lady of Refuge in Eagle Pass Texas
When we delivered the gifts to Sister Maria's family, we were ready to continue on our trip. However, after some conversation over a shot or two of tequila, we were served lunch and brought on a tour of the city center. Nothing beats seeing a place through the eyes of locals!

And when we thought it was time to bid goodbye, our new friends offered us a night's stay in their home and invited us to a private concert by a local band! Our time in this foreign city wrapped up nicely listening to music and getting our fill of food and tequila under the stars.

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We were blown away by the hospitality, which fueled our drive further south with a buzz from the heart-warming experience. In sharp contrast was our heart-pounding encounter a few days later somewhere in Oaxaca.
Our time in San Luis Potosi, Mexico
"Somewhere" was exactly where we thought we were because our search for a specific campsite with unclear directions from locals kept us driving past sunset.

Against our better judgment, we kept driving in the dark with hopes to see some signs of civilization. With only a few feet of visibility on the dark winding mountain roads, the drive was mind-numbing with turn after turn after turn… until I saw some blinking red and blue lights from the corner of my eyes. Before I could tell my friend about it, our headlights illuminated two human forms running right across us and he slammed on the brakes.

We stared ahead of us with held-breath as I could have sworn the thumping of our hearts was louder than Yasmin's rumbling. The settling dust was the only calming sight as my head made the possible connection between the flashing lights and the infamous Mexican police.

My fear materialized in the form of a uniformed officer tapping on our window and a flurry of tense conversation between my friend and two police officers ensued. I didn't understand a lick of Spanish but one could only imagine the worst when you almost ran over the law enforcers.

Between the quivering voice of my friend and an endless examination of documents, I said to myself, "This is it Vincent... we're going to be locked up and disappeared from the face of the earth." All I could do was pray, and pray hard to God for deliverance.

​What was about 20 minutes of interrogation felt like an eternity. A slight change in the officers' tone from intimidation to firmness caught my attention as my friend told me they were asking for a monetary fine. We actually drove away from this harrowing encounter with a firm warning and USD40 poorer!
We parked our car next to a road-side store to rest for a night after the encounter with police.
We parked our car next to a road-side store to rest for a night after the encounter with police.

A  ROAD  TRIP  CALLED   LIFE 

These were some of many moments along our 2,400 miles route through Mexico, not discounting the other experiences we have had on this 14-day road trip. Every highs and lows we had, every dollar and peso spent (including the fine), and every mile and minute logged was well worth it!

And such is the road trip we call ‘life’. One with peaks and valleys, with highways and byways, and ultimately, one with a final destination. 

What is driving us forward despite the valleys and the byways? Are we only fueled by peaks and highways? Do we only seek the highs so that we can look good on social media? Do we avoid the lows and brush them under the carpet of our memory? 

D:  WHAT  DRIVES  ME?  

My momentary escape southwards gave me a renewed perspective as I ponder the question, “What drives me to stay on track in life?”. 

We are relational beings and will always cross paths with people throughout our lifetime. I hold onto a few close relationships tightly. Sometimes too tightly. Expecting things to always be the same is never realistic and imposing unclear expectations on others will only lead to heartbreak and disappointment.

I have learned that some relationships will stick while others may just be there for a season. I am learning to expect less of others to meet my needs and expect more of myself to meet the needs of others. People may not return in kind, and that's okay. 

What drives me is being able to go through the valleys and byways with someone... when we can be vulnerable and yet, not be afraid because we have a road trip buddy.

What drives me is being able to share the peaks and highways with someone... when we can celebrate together, even if it means simply enjoying the wind in our face and the beauty before our eyes in silence.

Ultimately, what drives me is being able to be in solitude with God and His creation... when He reveals to me the kindness of strangers and the mercy of law enforcers, and when He gives me courage to restore broken relationships and boldness to love unconditionally.

​This is one of many stories I tell. This is part of my B.R.A.N.D. story.

If you are a business owner seeking to make your brand more memorable, it starts with you and your personal brand story. ​ The B.R.A.N.D. System is created as a self-directed tool for you to uncover five key components of your personal brand, which will start you on the journey towards mastering your business brand.  
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GO TO THIS STORY
It is my hope that through this particular story of mine, it will cause you to consider the driving forces in your own life (ie. the 'D' in the B.R.A.N.D. System). Check out Crazy Rich Okieporean, which reveals the many 'crazy' actions (ie. the 'A' in the system) of mine as I uncover my own business for existence.

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    B.R.A.N.D.  FREEZE

    Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable. In this series of blog posts, I will be "freezing" a moment in the life of a business and discussing what they are doing to become memorable.

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