IT STARTS WITH YOU
You make an impression on the people you meet everyday, whether you like it or not.
Having clarity of how you are making that impression will benefit your professional career and personal relationships.
IT'S NOT WHAT YOU WANT TO BE
This is not about creating a personal brand but uncovering who you are already. The B.R.A.N.D. System aims to help you look deep within yourself to uncover five aspects of your life.
HOW DOES IT APPLY TO MY BUSINESS?
People do business with people, not with a business entity. If you are the owner of a business, your personal brand should be weaved into the fabric of the company you are leading.
INSPIRING THE NEXT GENERATION
College/university students can even use the system to define their personal brand, learn about the companies they hope to find a job with, and ask themselves the following questions as they consider their next step after graduation:
- Am I inspired by the vision & mission of the company and be able to stand by it?
- Am I able to apply what I am naturally good at to benefit the company?
- Do I agree with the values of the company and see myself as an integral part of that organization?
Please note that your personal brand will evolve over time and it will be beneficial to use the system for regular self-reflection.
"YOUR PERSONAL BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM"
Chris Ducker, entrepreneur, bestselling author, and founder of the Youpreneur movement.