IT STARTS WITH  YOU

You make an impression on the people you meet everyday, whether you like it or not.

​Having clarity of how you are making that impression will benefit your professional career and personal relationships.   

IT'S  NOT  WHAT  YOU  WANT  TO  BE

This is not about creating a personal brand but uncovering who you are already. The B.R.A.N.D. System aims to help you look deep within yourself to uncover five aspects of your life. 
  1. B • What's your ultimate BUSINESS in life? This is your life's purpose and goal.
  2. R • Who are the people who ROCK your world? These are the transformative relationships in your life.
  3. A • What must you ABSOLUTELY do everyday? These are the habits that fuel you daily.
  4. N • What are you NATURALLY good at? This is something you can be passionate about.  
  5. D • What DRIVES you to stay on track? These are your core values that will guide you in life.

HOW  DOES  IT  APPLY  TO  MY  BUSINESS?

People do business with people, not with a business entity. If you are the owner of a business, your personal brand should be weaved into the fabric of the company you are leading. 

PLAN

Afraid of missing out
​on opportunities?
​Know what drives you and be laser-focused in your business.

GROW

Unsure of how to
​gain market share?
​Know your uniqueness and resonate with your customers.

LEAD

Don't want to let
​your team down?
​Know your ultimate purpose and be an inspiring leader.

INSPIRING THE NEXT GENERATION

College/university students can even use the system to define their personal brand, learn about the companies they hope to find a job with, and ask themselves the following questions as they consider their next step after graduation:
  • Am I inspired by the vision & mission of the company and be able to stand by it?
  • Am I able to apply what I am naturally good at to benefit the company?
  • Do I agree with the values of the company and see myself as an integral part of that organization?
Please note that your personal brand will evolve over time and it will be beneficial to use the system for regular self-reflection.

"YOUR  PERSONAL  BRAND  IS  WHAT  PEOPLE  SAY  ABOUT  YOU  WHEN  YOU  ARE  NOT  IN  THE  ROOM"

Chris Ducker, entrepreneur, bestselling author, and founder of the Youpreneur movement.