Making of an Idol B.R.A.N.D. (Part 4)

Continuation from Part 3

(Clockwise from TL) Cyniah Elise, Francisco Martin, Sophia James, Jonny West, and Grace Leer.

N: What is your NICHE in the market?

Unlike being on stage, the contestants’ movement is restricted during their performances due to limited space and stationery cameras. The image quality is also fairly similar to that of a home-made video and the artists can only do so much between make-up and lighting to appear presentable. Like the contestants, your business is also put in an unfavorable position. 

“The situation that we’re in is unique but it reminded me what it’s like to be at home and practicing in front of the mirror with a hairbrush," Katy Perry commented after watching Makayla Phillips’s performance. Have the challenges you faced as a business owner caused you to consider giving up or re-examine the passion that started the business in the first place?

Having a niche in the market boils down to the knowledge and/or passion you have about it. What is fueling your determination to figure things out when time is tough? Luke Bryan shared about being able to hear the nuances of the contestants’ voice because of the lack of a studio audience. What are the nuances of your business voice that will make you stand out in the market? 

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Check out "Making of an Idol B.R.A.N.D." Part 1, Part 2, and Part 3.

Continue with Part 5