The B.R.A.N.D. System

B.R.A.N.D.​ FREEZE

Freezing a moment in the life of a brand and learning what they are doing to become memorable

9/17/2020

Whose Ad Is This (Really)?

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Is this an Adidas print advertisement?
This is an Adidas print Ad?
This is a Nike print advertisement?
This is a Nike print Ad?

Seeing  double

I decided to use a real advertisement to illustrate a point about branding when teaching a group of youths (aged 18 - 20 years old) who is part of an entrepreneurship program hosted by the Oklahoma City Police Department.

​The above print advertisement truly belongs to one of the companies; Nike or Adidas and below is the video revealing the answer and the lessons taught.

You can see guesses by various people on Facebook about who they think the ad belongs to. What was your answer, Nike or Adidas (before seeing the video)?

Can anyone guess which brand of running shoes is this advertisement for? #Nike or #Adidas? This is a slide from a...

Posted by Vincent Lee on Wednesday, September 9, 2020

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    B.R.A.N.D.  FREEZE

    Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable. In this series of blog posts, I will be "freezing" a moment in the life of a business and discussing what they are doing to become memorable.

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