MY AFFAIR WITH A GROCER
What can we learn about branding from a grocery chain? Apparently quite a lot if it's Trader Joe's; a grocer I fell in love with since 2017.
This video is extracted from a class I taught as part of an entrepreneurship program at a university.
In this video, I highlighted three of five components of the B.R.A.N.D. System and explained how it can empower any business owner and leader to make brand-driven decisions affecting day-to-day operation.
TheY'rE B.A.D. ...
Below is an image highlighting three components of the B.R.A.N.D. System showing how the 'B' (ie. what are you in the business of selling) and the 'D' (ie. what drives you to excel in your industry) guided the 'A' (ie. how should you act day-to-day).
Click to read another B.R.A.N.D. Freeze post and learn why this grocer invests in people who are talented in creating hand-drawn and hand-written signages.