The B.R.A.N.D. System

B.R.A.N.D.​ FREEZE

The concept of branding can be complex but you don't have to get a brain freeze from it.

10/8/2020

PRESS RELEASE - Youth Learning Entrepreneurship Skills

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YOUTHS  LEARNING ENTREPRENEURSHIP  SKILLS  BEYOND  THE COLLEGE  CLASSROOM

FOR IMMEDIATE RELEASE: October 8, 2020

On his first day teaching at the University of Science and Arts of Oklahoma, Rob Miles found very few of his students knew what they wanted to do when they graduate. And for the handful who did, they had unrealistic expectations of the real-world. 

Being an entrepreneur himself, Miles created a program that would give students real-world exposure to the reality of owning and operating a business. As the founder of Thousand Paces, Miles also believes in giving back to the community. When Miles was introduced to F.A.C.T. (Family Awareness and Community Teamwork), he developed an entrepreneurship program to fit the needs of the F.A.C.T. students.  

F.A.C.T. is a community outreach program of the Oklahoma City Police Department aiming to mentor at-risk youth.

“My goal is for the students to come out of the class with the understanding and confidence to open their own business, but I would be just as happy if they find their passion focusing on a single aspect of a business, such as finance or marketing.” Miles shared. 

Miles has collaborated with Vincent Lee, a brand strategist and coach, to aid in the program. Lee, who like Miles, believes in inspiring and educating young minds. Together, Miles and Lee are bringing their real-world experiences in banking and branding respectively. 

Through dual efforts they are teaching the students how to: 
  • Create a customer-centric brand
  • Market to an intended audience
  • Design a prototype
  • Sell the product/service
  • Operationalize the business model
  • Develop budgets and more. 

“Teaching the how-tos of business development, branding, financing, and marketing is the easy part,” Lee explained. “Helping students see their potential, despite their circumstances, is the true driver to what we do.” 

Derrick Sier, the Program Coordinator of F.A.C.T. stated, “The entrepreneur program provided by Thousand Paces has not only introduced the concept of business ownership and product development but has provided classroom and field application. It takes an idea from concept to implementation; immediately applicable to whatever individual idea the participant may have.”
Rob Miles.  Founder of Thousand Paces
Thousand Paces helps small businesses and entrepreneurs find and determine their next milestones using their “Roadmap” system. Through this system, they help business owners secure funding for their venture, launch a new company, or navigate the structure of an existing company to overcome the peaks and valleys.

The founder, Rob Miles, realized a blind spot in the banking system and started Thousand Paces to help small businesses navigate the complexities of commercial lending. Rob created the roadmap system to ensure all commercial loans also “fit” in line with the clients’ purpose and budget. It proved to be such a useful tool that it is now used in college classes at USAO, high school level classes with F.A.C.T., and all of Thousand Paces’ clients. 

Vincent Lee.  Author, Brand Strategist, and Coach
For the past 20 years, Vincent has straddled life and work between Singapore and Oklahoma City. Along the way, he has shown clients on several continents how they can become the master of their brand and move their company into the space traditionally taken by huge corporations. As an author of an upcoming book “One Game Changer to Boost Your Business. Use the B.R.A.N.D.™ System to Go Deeper so can you Go Further”, Vincent continues to be a brand evangelist and advocate for his clients, while also devoting his time towards inspiring young minds to uncover and define their brand in life.


MEDIA CONTACT:
Rob Miles
[email protected]
405-702-2005

or
Vincent Lee
[email protected]
405-596-3451

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    B.R.A.N.D.  FREEZE

    Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable. In this series of blog posts, I will be "freezing" a moment in the life of a business and discussing what they are doing to become memorable.

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