A: How should you ACT every day?
A fan is drawn to his/her favorite singers beyond the voice and the songs they sing. The artists’ personalities and behavior in public set the tone for how they will be remembered and hopefully, be adored for the life of their career. Let’s turn our attention to the judges for this B.R.A.N.D. Freeze moment.
Katy Perry is known for her outlandish costumes and her coronavirus-themed ones became a highlight on the show. “How ridiculous do I feel as a hand sanitizer crying,” Katy commented about being moved by a contestant. Luke Bryan was teased for his stanky look (#stankylukeface) but he laughed it off, saying, “Is that what everybody calls it when I am not around?”.
You shouldn’t be formulating some gimmicky personality just to get the attention. Your action should be a reflection of the real you and in line with the personality of your company. And don’t worry about looking “ugly” or imperfect either. The key to reinforcing your brand is consistency. Being consistent in delivering the promises of your offering is the most important.