Introduction |
Think Like A TREE |
In respond to the introduction videos, submit your reflection before you are able to proceed to the next module.
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I cannot say enough about how helpful Vincent Lee's B.R.A.N.D. system has been for me and my business. I had some good ideas about the message I wanted to communicate about why I was in business, but on my own I was unable to craft a cohesive, comprehensive message.
His system has given me a road map allowing me to consistently communicate my core values and the benefits of my business. I and my team are now able to firmly grasp the concept of "what we are in the business of selling." I am seeing the positive effects of this clarity both with our team and our customers. TAMMY FRAZIER
DECISIONGRID |
The Opportunities Industrialization Center (OIC) of Oklahoma County was introduced to Vincent through a common colleague. He immediately established himself by his moniker “The B.R.A.N.D. Evangelist” with great insight and fresh thinking on what it actually means to brand and market your organization.
He further provided hands-on training to a group of upstart entrepreneurs on solidifying the voice and presence of their new businesses. Wow! He was able to walk them through with great clarity and understanding. He has a great way of presenting the information so that a person at any level of business can grasp it. He makes you WANT to dive deeper into the process of branding and marketing...without all the scary stuff! DESJEAN JONES
OIC OF OKLAHOMA COUNTY |
We were growing and realized that our company needed a more credible brand presence to be on par with our already-proven system. Vincent's approach challenges us to spell out our purpose and values as individuals, which opened our eyes to see the driving force behind the way we run our business. We are now able to see the uniqueness of our business brand, that goes beyond the visible like logo, website, or brochure, and use it as a powerful filter to keep our focus.
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I was introduced to Vincent when I was planning my start up. He helped me design all the branding for my company which in turn helps develop the process. He also did a great job of teaching me his ideology which led to a deeper understanding of how to present my company to potential customers. Not only am I more knowledgeable about the subject but also my company is significantly better off for it.
ROB MILES
THOUSAND PACES |
When I was introduced to Vincent during the birth of my business, the initial goal was to get a logo for Endiro Coffee. Working with Vincent allowed me to see the brand strategist in him as he showed interest in getting a good understanding of my business first. I valued the depth of the design solutions he provided when we were working together during the first 4 to 5 years of Endiro. More importantly, Endiro is now equipped with the fundamentals of our brand, which allows us to continue growing in Uganda and in the U.S. with confidence.
GLORIA KATUSIIME
ENDIRO COFFEE |
"...PEOPLE WILL NEVER FORGET HOW YOU MAKE THEM FEEL"
Maya Angelou, an American poet, memoirist, and civil rights activist.