Defining your personal brand (ie. going deep) is NOT about creating who you want to be. It is about uncovering who you are already.
Your completion of the "Go Deep" exercise will also be valuable to the research I am doing for an upcoming book titled "The One Game Changer to Boost Your Business. Use The B.R.A.N.D. System to Go Deeper so you can Go Further."
I want to assure you that your information will be kept confidential and not be shared with anyone without your permission. - Vincent Lee