Whether you are working for a company or running your own business, you will inevitably interact with people. The impression you make on people will result in your personal brand.
Understand your brand for a deeper insight of self, a fuller sense of purpose, and a greater impact on the society. Get a FREE Personal Brand Assessment below.
It was a good thought exercise and reminder of what is important to me. A way to quickly evaluate priorities. - Ken H.
I am more aware of why I want to accomplish my goals. Even more aware of the details in why I've set these goals and who I want to reach with them. - Nina L.
This exercise allowed me to view myself and my business from a different point of view. - Samm R.
I feel more confident in myself and my goals and honestly, typing it out made me feel good about my plans in such a way I feel special. - Darian F.
I cannot say enough about how helpful Vincent Lee's B.R.A.N.D. system has been for me and my business. I had some good ideas about the message I wanted to communicate about why I was in business, but on my own I was unable to craft a cohesive, comprehensive message.
His system has given me a road map allowing me to consistently communicate my core values and the benefits of my business. I and my team are now able to firmly grasp the concept of "what we are in the business of selling." I am seeing the positive effects of this clarity both with our team and our customers.
The Opportunities Industrialization Center (OIC) of Oklahoma County was introduced to Vincent through a common colleague. He immediately established himself by his moniker “The B.R.A.N.D. Evangelist” with great insight and fresh thinking on what it actually means to brand and market your organization.
He further provided hands-on training to a group of upstart entrepreneurs on solidifying the voice and presence of their new businesses. Wow! He was able to walk them through with great clarity and understanding. He has a great way of presenting the information so that a person at any level of business can grasp it. He makes you WANT to dive deeper into the process of branding and marketing...without all the scary stuff!
OIC OF OKLAHOMA COUNTY
We were growing and realized that our company needed a more credible brand presence to be on par with our already-proven system. Vincent's approach challenges us to spell out our purpose and values as individuals, which opened our eyes to see the driving force behind the way we run our business. We are now able to see the uniqueness of our business brand, that goes beyond the visible like logo, website, or brochure, and use it as a powerful filter to keep our focus.
& TIFFANY MASSIE
I was introduced to Vincent when I was planning my start up. He helped me design all the branding for my company which in turn helps develop the process. He also did a great job of teaching me his ideology which led to a deeper understanding of how to present my company to potential customers. Not only am I more knowledgeable about the subject but also my company is significantly better off for it.
When I was introduced to Vincent during the birth of my business, the initial goal was to get a logo for Endiro Coffee. Working with Vincent allowed me to see the brand strategist in him as he showed interest in getting a good understanding of my business first. I valued the depth of the design solutions he provided when we were working together during the first 4 to 5 years of Endiro. More importantly, Endiro is now equipped with the fundamentals of our brand, which allows us to continue growing in Uganda and in the U.S. with confidence.
Edelman, a communications firm surveyed over 36,000 people in 28 countries and revealed how trust can be businesses can build trust with consumers.
Business owners are the true north of their company and need to take lead in gaining the trust of both their employees and customers. And it starts with being self-aware.
"People don't buy what you do; they buy why you do it."
Simon Sinek, a British-born American author and motivational speaker.