Who Are Your Real Customers? - Part 2

You've identified your customers, both internal and external. Fantastic! But here's the thing: they're not all the same. Your brand is the main dish, and your customers are the spices that add flavor.

​Some are sweet, some are savory, some are fiery. To create a truly memorable experience, you need to know how to blend these diverse flavors, understanding the unique tastes of your audience.

---

THEIR Role

Imagine you’re launching your brand, and suddenly, the crowd goes wild! Some are cheering loudly from the sidelines—hyping you up, clapping, and maybe even waving pom-poms. That’s your cheerleader.

But then, there’s someone who doesn’t just cheer—they introduce you to the right people, defend your brand in conversations, and convince others to trust you. That’s your advocate.

​Both are great, but one fuels excitement while the other fuels growth. The question is: Are you nurturing fans or building true advocates for your brand?

---

THEIR VALUE

Imagine two customers: one, eyes lit up at a sale sign, grabbing a bargain with a quick, transactional satisfaction.

​The other, glowing with pride after supporting a local cause, feeling a deeper connection to a business that shares their values.

Both are valuable, but their 'why' is worlds apart. One is drawn to the immediate reward, the other to the long-term impact. One sees a product, the other sees a purpose. Which customers are you nurturing?

What about employees? Well, they can be driven by monthly paycheck and/or yearly bonus or they can be driven by being part of a bigger purpose.

---

THEIR INFLUENCE

Picture this: An entertainer (e.g., movie star) steps onto the red carpet, cameras flashing, fans screaming their name. In just seconds, millions are captivated.

Now, think of a teacher—no spotlight, no viral moments—just a room full of students they inspire day after day.

One reaches the masses instantly, the other shapes lives over time. Both have influence, but in very different ways.

​Are you looking for fleeting attention, or do you want to leave a lasting impact? Understanding the difference can change how you connect with your audience.

---

REVISIT YOUR INTERNAL AND EXTERNAL CUSTOMERS IN PART 1