Who Are Your Real Customers? - Part 1

We've all been guilty of it: laser-focus on the paying customer, the one with the wallet. But what about the person who keeps that wallet full? The one who makes the magic happen behind the scenes? Let's go deeper and uncover the 'real' customers who shape your brand from the inside out.

Food & beverage

Delicious food starts with a happy team! Just like we focus on creating a memorable experience for our diners (external customers), we must also care for our amazing cooks and waitstaff (internal customers). 

​A positive work environment fuels creativity and passion, which translates directly to the plates we serve. Both internal and external customers are the engine of your brand! Can you identify more if you are in the F&B business?

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RETAIL STORE

Shopping should be a joy for everyone! We strive to create a welcoming atmosphere for our shoppers (external customers), but we also know our cashiers and sales team (internal customers) are the heart of our store. Their smiles and helpfulness make all the difference.

​A happy team creates a happy shopping experience! Both internal and external customers are the engine of your brand! Can you identify more if you are in the retail business?

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CRUISE

Setting sail for unforgettable memories! To ensure our cruisers (external customers) have the vacation of a lifetime, we invest in our incredible captain, crew, and cleaners (internal customers).  From seamless service to sparkling cabins, their dedication makes every voyage special.

​A happy crew creates a happy cruise! Both internal and external customers are the engine of your brand! Can you identify more if you are in the entertainment industry?

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CLICK HERE FOR PART 2