The B.R.A.N.D. System

B.R.A.N.D.​ FREEZE

The concept of branding can be complex but you don't have to get a brain freeze from it.

1/15/2025

The BIG Picture Conversation

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If you have participated in my workshops or have worked with me on brand development, you will know that I am a big picture person.

I love to find patterns in complex processes and will attempt to make sense of it through pictures and with minimal text. While a picture is worth a thousand words, we are all unique and may interpret what we see differently.

I will be publishing in this Facebook album illustrations that explore key brand concepts and strategies, and inviting people to share what it means to them. 

Branding can be complex but it is my hope that through illustrations, we can spark creativity, ignite conversation, and help each other discover meaningful branding and marketing strategies. 

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    B.R.A.N.D.  FREEZE

    Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable. In this series of blog posts, I will be "freezing" a moment in the life of a business and discussing what they are doing to become memorable.

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