The B.R.A.N.D. System

B.R.A.N.D.​ FREEZE

The concept of branding can be complex but you don't have to get a brain freeze from it.

1/26/2025

What's Your BIG Picture?

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Having the Big Picture is looking through a bigger frame

Limited View

Sometimes we limit our view unknowingly by looking through a small window.

Similarly, if a business/organization focuses solely on quick revenue and neglects long-term growth strategies, it misses the big picture.

One way of widening the window is identifying your "good mattress" (e.g., the tangible offering like a product or service consumers pay for) and your "good night's sleep" (e.g., the emotional value).   

Having the Big Picture is recognizing that you are not the only problem solver.

Egocentric View

Sometimes we get too hung up on our personal agendas and see ourselves as the only problem solver.

Similarly, if a business owner or an organization leader prioritizes personal benefits and fails to recognize team dynamics for overall success, he/she misses the big picture. Neither would a company wants their employees to be driven only by a paycheck.

Create shared experiences within the company/organization (e.g., celebrating employment anniversaries, individual or collective achievements) will help everyone deepen the relational dynamics. 

Having the Big Picture is considering all possible points of view.

Contextual View

Sometimes we fail to change our perspective and consider other possible points of view.

Similarly, if a business/organization gets buried in the day-to-day and does not spend time looking at customer data and industry trends, it misses the big picture.

Acknowledge team members' contribution in their area of expertise while helping them appreciate what others bring to the table. 

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    B.R.A.N.D.  FREEZE

    Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable. In this series of blog posts, I will be "freezing" a moment in the life of a business and discussing what they are doing to become memorable.

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