Sometimes we limit our view unknowingly by looking through a small window.

Similarly, if a business/organization focuses solely on quick revenue and neglects long-term growth strategies, it misses the big picture.

One way of widening the window is identifying your "good mattress" (e.g., the tangible offering like a product or service consumers pay for) and your "good night's sleep" (e.g., the emotional value).   

Sometimes we get too hung up on our personal agendas and see ourselves as the only problem solver.

Similarly, if a business owner or an organization leader prioritizes personal benefits and fails to recognize team dynamics for overall success, he/she misses the big picture. Neither would a company wants their employees to be driven only by a paycheck.

Create shared experiences within the company/organization (e.g., celebrating employment anniversaries, individual or collective achievements) will help everyone deepen the relational dynamics. 

Sometimes we fail to change our perspective and consider other possible points of view.

Similarly, if a business/organization gets buried in the day-to-day and does not spend time looking at customer data and industry trends, it misses the big picture.

Acknowledge team members' contribution in their area of expertise while helping them appreciate what others bring to the table. 

If you have participated in my workshops or have worked with me on brand development, you will know that I am a big picture person.

I love to find patterns in complex processes and will attempt to make sense of it through pictures and with minimal text. While a picture is worth a thousand words, we are all unique and may interpret what we see differently.

I will be publishing in this Facebook album illustrations that explore key brand concepts and strategies, and inviting people to share what it means to them. 

Branding can be complex but it is my hope that through illustrations, we can spark creativity, ignite conversation, and help each other discover meaningful branding and marketing strategies.