My B.R.A.N.D. Story
As I coach business leaders in uncovering their personal brand while developing their business one, I use my own B.R.A.N.D. Story to show how our personal and business brands are two strands to the same cord. May these stories inspires you to consider how your own experiences in life is foundational to your unique brand.
The B.R.A.N.D. System is an easy-to-follow guide that breaks down the fundamentals of branding into five components; Business, Reach, Action, Niche, and Drive.
The BIG Picture
 I love to find patterns in complex processes and will attempt to make sense of it through pictures and with minimal text. While a picture is worth a thousand words, we are all unique and may interpret what we see differently. 
In The Middle of the World
​A brand analysis exercise that put me in the front row seat to Ecuador's 12-day of crisis and civil unrest. ​
Lessons from a Grocer
​The 3+ years spent working with Trader Joe's have taught me more about branding than the 10+ years spent as an in-house marketing professional.

BEEN  WOWED
RECENTLY?

As a brand strategist and coach, I love using case studies to illustrate the power of a great brand and call them B.R.A.N.D. Freeze moments. 

It is based on the B.R.A.N.D. System where I freeze a moment in the life of a brand to discuss what they are doing to be memorable. 

If you have heard or experienced a Wow! customer service, let me know via the form,
I shared in a recent interview with Authority Magazine about creating a "wow" customer experience.