Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it.  As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable.

B.R.A.N.D. Freeze is a series of blog post where I "freeze" a moment in the life of a business (and person) and discuss what they are doing to be memorable.

B.R.A.N.D.  Freeze  Moments

My B.R.A.N.D. Story
As I coach business leaders in uncovering their personal brand while developing their business one, I use my own B.R.A.N.D. Story to show how our personal and business brands are two strands to the same cord. May these stories inspires you to consider how your own experiences in life is foundational to your unique brand.
The B.R.A.N.D. System is an easy-to-follow guide that breaks down the fundamentals of branding into five components; Business, Reach, Action, Niche, and Drive.
Lessons from a Grocer
​The two years spent working with Trader Joe's have taught me more about branding than the 10+ years spent as an in-house marketing professional.
In The Middle of the World
​A brand analysis exercise that put me in the front row seat to Ecuador's 12-day of crisis and civil unrest. 

BEEN  WOWED
RECENTLY?

As a brand strategist and coach, I love using case studies to illustrate the power of a great brand and call them B.R.A.N.D. Freeze moments. 

It is based on the B.R.A.N.D. System where I freeze a moment in the life of a brand to discuss what they are doing to be memorable. 

If you have heard or experienced a Wow! customer service, let me know via the form,
I shared in a recent interview with Authority Magazine about creating a "wow" customer experience.