Branding can be a tedious and complex process, capable of hurting like a brain-freeze if you overthink it. As your business evolves throughout its lifetime, your brand will take shape and become more authentic and relatable.
B.R.A.N.D. Freeze is a series of blog post where I "freeze" a moment in the life of a business (and person) and discuss what they are doing to be memorable. |
B.R.A.N.D. Freeze Moments
My B.R.A.N.D. Story
As I coach business leaders in uncovering their personal brand while developing their business one, I use my own B.R.A.N.D. Story to show how our personal and business brands are two strands to the same cord. May these stories inspires you to consider how your own experiences in life is foundational to your unique brand. The B.R.A.N.D. System is an easy-to-follow guide that breaks down the fundamentals of branding into five components; Business, Reach, Action, Niche, and Drive.
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Lessons from a Grocer
The two years spent working with Trader Joe's have taught me more about branding than the 10+ years spent as an in-house marketing professional. In The Middle of the World
A brand analysis exercise that put me in the front row seat to Ecuador's 12-day of crisis and civil unrest. |
BEEN WOWED
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I shared in a recent interview with Authority Magazine about creating a "wow" customer experience.
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